Company: REAL FOOD FROM THE GROUND UP

Website: www.fromthegroundupsnacks.com

Introduced: February 2019

Distribution: National

Product Snapshot: The plant-powered snack revolution continues at REAL FOOD FROM THE GROUND UP with the expansion of its cauliflower-based snack line that now includes Stars, Stalks and Tortilla Chips. Also joining alongside its cauliflower counterpart is butternut squash, the newest ingredient base for the brands Pretzel line. Ten new SKUs will be debuted at Natural Products Expo West in Anaheim, CA on March 5^th through 9^th at Booth# N1028.      

REAL FOOD FROM THE GROUND UP launched less than a year ago with a line of cauliflower-based snacks that included crackers and pretzels made from real veggies. Both lines have been celebrated as plant-based, better-for-you versions of familiar formats like the cheesy crackers you ate as a kid and traditional pretzels made from wheat flour. 

REAL FOOD FROM THE GROUND UP is expanding the cracker line with the launch of cauliflower-based Star shaped crackers in Cheddar, Pizza and Sea Salt flavors. The brand is also launching cauliflower-based Stalks, which are light and airy puff-like tubes, in Cheddar and Sea Salt flavors. The brands cauliflower-based, Grain Free Tortilla Chips in Sea Salt, Nacho and Lime flavors will also be unveiled at Expo West.

Another vegetable taking root this year from the brand is Butternut Squash, with the launch of butternut squash-based Pretzels in both sticks and twists shapes.    

All REAL FOOD FROM THE GROUND UP snacks are Non-GMO Project Verified, Gluten Free Certified and made from real veggies and vegan ingredients. The snacks are a fun and tasty way to sneak in some nutrition at snack time.

"We are excited to expand our award-winning cauliflower-based snack line with the launches of Stars, Stalks and Tortilla Chips and to venture into a new vegetable offering with butternut squash-based pretzels,” said Aaron Greenwald, president of REAL FOOD FROM THE GROUND UP. “At REAL FOOD FROM THE GROUND UP, we’re proud to be able to offer snacks, made from real veggies, that taste as delicious as the conventional versions, but deliver high nutrition standards. This is just the beginning for us; with an abundant innovation pipeline highlighting consumers’ favorite veggies, there will be a REAL FOOD FROM THE GROUND UP snack for everyone in the family in 2019,” he continued.