Company: General Mills Foodservice

Introduced: June 2019

Distribution: Foodservice

Product Snapshot: General Mills Foodservice is helping foodservice operators drive breakfast traffic and delight customers with hot, bite-sized mini cinnamon rolls from the top cinnamon roll manufacturer. New Pillsbury Mini Cinnamon Rolls, in a freezer-to-oven format, give noncommercial operations a versatile, low-labor solution to compete with popular quick-service restaurant chains serving on-trend mini cinnamon rolls.

In addition to easy on-site preparation, the new cinnamon rolls help draw in customers with fresh-baked aroma and meet consumer demand for mini indulgence and convenient, on-the-go eating—making them a great menu option for cafeterias, coffee shops or catering programs. 

  • Cafeteria: Bake a full pan and then individually portion the rolls in temperature-safe, to-go containers that can be stocked in a warmer with individual cups of icing.
  • Coffee Shop: Bake ahead and then warm the rolls to order in a speed cook oven. Package in a to-go container with a travel-friendly cup of frosting.
  • Catering: Whether it’s a quantity of 20 or 200, the rolls can be baked on full sheet trays and customized with signature icings and toppings.

For a limited time, operations that order a case of the new Mini Cinnamon Rolls will receive a turnkey, grab-and-go merchandising kit with customizable digital and print assets along with 50 to-go packages that can be used for a warmer or coffee shop.