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Snack ProductsBakery Products

Snacking trends at THAIFEX '19, Bangkok, Thailand

By Liz Parker Kuhn
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
Snowball cakes
THAIFEX Bangkok snack products
TODAY croissants
THAIFEX Bangkok snack products
Snowball cakes and "Goldies," similar to Twinkies.
THAIFEX Bangkok snack products
Crispy Coconut Rolls
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
Chocolate-covered raisins, caramels, and sour cherries
THAIFEX Bangkok snack products
Coconut Chips
THAIFEX Bangkok snack products
Veggie chips, such as broccoli, coconut, and mixed veggie.
THAIFEX Bangkok snack products
Strawberry and Banana Sandwich Biscuits
THAIFEX Bangkok snack products
Bubble Tea Milk Chews
THAIFEX Bangkok snack products
Unibis cookies and cakes
THAIFEX Bangkok snack products
Seaweed chips
THAIFEX Bangkok snack products
Tao Kae Noi roasted seaweed chips
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
GPR Food cookies
THAIFEX Bangkok snack products
Cocori balls
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
The Cheesecake Factory ships internationally.
THAIFEX Bangkok snack products
Sweet Potato and Purple Sweet Potato Chips
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
Prize rice chips
THAIFEX Bangkok snack products
Rice is one of Thailand's biggest exports.
THAIFEX Bangkok snack products
Chilli Brownie Biscuits
THAIFEX Bangkok snack products
Air Cheese crunchy cheese bites
THAIFEX Bangkok snack products
Air Cheese cheese bites, from Denmark.
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
1 in 2 Thai consumers snack once a day outside of meals.
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
bett'r coconut chips, with Peruvian cocoa.
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
"Chicky stix" snacks
THAIFEX Bangkok snack products
Mix hot chili biscuit sticks
THAIFEX Bangkok snack products
"Dear Teddy" coconut biscuits with pineapple jam
THAIFEX Bangkok snack products
Crispy Small Crickets snack
THAIFEX Bangkok snack products
Crispy Small Crickets snack, Bar B Q flavor
THAIFEX Bangkok snack products
Stroopwafels
THAIFEX Bangkok snack products
Mackerel Chips
THAIFEX Bangkok snack products
Snack sticks
THAIFEX Bangkok snack products
Wafer Rolls, chocolate flavored
THAIFEX Bangkok snack products
Wafer Rolls, strawberry flavored
THAIFEX Bangkok snack products
Tom Yam popcorn
THAIFEX Bangkok snack products
Pratt's Popcorn
THAIFEX Bangkok snack products
Calamari-flavored and Prosciutto Ham-flavored popcorn
THAIFEX Bangkok snack products
Almond-flavored granola
THAIFEX Bangkok snack products
Tom Yum and Thai Green Curry chips
THAIFEX Bangkok snack products
Cauliflower Puffs
THAIFEX Bangkok snack products
Risotto Chips
THAIFEX Bangkok snack products
Pumpkin Crisps
THAIFEX Bangkok snack products
Pomegranate Chips
THAIFEX Bangkok snack products
Almond Chips
THAIFEX Bangkok snack products
Risotto Chips
THAIFEX Bangkok snack products
Chips
THAIFEX Bangkok snack products
Freeze-dried durian
THAIFEX Bangkok snack products
Mango and jackfruit products
THAIFEX Bangkok snack products
Chips and sticks
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
Rio Snacks
THAIFEX Bangkok snack products
Thailand rice
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
Veggie Crisps
THAIFEX Bangkok snack products
Many countries had their own booths, and Taiwan was one of them.
THAIFEX Bangkok snack products
Koloko pea crackers, from Taiwan.
THAIFEX Bangkok snack products
"Candy Poppy" popcorn
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
Pie Cookies with mochi
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
THAIFEX Bangkok snack products
June 11, 2019

Snack Food & Wholesale Bakery had the chance to attend THAIFEX this year, held at the IMPACT convention center in Bangkok, Thailand. The show had 2,537 exhibitors, and 62,039 visitors, from over 150 countries (48,929 local, and 13,110 from international). The top ten most visiting countries included China, Korea, Taiwan, Japan, Malaysia, Vietnam, Italy, Singapore, Turkey, and India. 

There were 11 halls in total, and one of the halls had many, many rows of snack foods and bakery items. Trends ranged from better-for-you products (broccoli chips, coconut chips, etc.) to interesting flavors that you might not see in the U.S.—for example, durian-flavored products are quite popular there, as well as flavors like Tom Yum popcorn. Check out the above slideshow to see what we came across at the show. 

Some information on Thailand and its snack industry, from THAIFEX: 

  • Thailand has long been called “the kitchen of the world” with its abundant natural resources, a year-round growing season, highly-skilled workforce, and strength in research. Thailand enjoys numerous competitive advantages in the food and agricultural industries. Roughly 50 percent of total land area in the country is used for agricultural purposes, allowing over 80 percent of raw materials to be used in the food industry which can be sourced locally at competitive prices. The country is a top-ten global producer of some important agricultural products including rice, cassava, sugarcane, palm oil, coconut, pineapple, and natural rubber. The food industry contributed roughly 21.1 percent of the country’s GDP or 914,639 million baht. Making the food ranked number 1 of the key industry in Thailand, followed by electric and electronic, automobile, chemical, textile and apparel, respectively.

(*Data and figure from Food Intelligence Center Thailand)

  • Thailand is also one of the largest net food exporting countries in the world and the second in Asia and stands proud among world’s leading exporters of rice, sugar, seafood, fruits and vegetables and other commodities. Exports of processed foods are also performing well and growing.
  • Organic products are an emerging but increasingly important category in Thailand. Consumers are more sophisticated and becoming aware of the benefits of organic foods. Almost 300,000 rai (118,610 acres) in Thailand are being used for organic agriculture. Thailand’s organic consumption was valued at USD 15 million in 2016. Organic rice is the largest sector, accounting for 65 percent of the total organic food market. Organic coffee and green tea had the highest growth among beverages at 8.9 percent and 7.3 percent, respectively, from 2011- 2016. Organic products from Thailand are exported and sold in many well-known global supermarket chains and organic-focused retailers such as Whole Foods Market and Wal-Mart.
  • The total exports of food products for 2018 stood at Bt1.031 trillion (USD 32,190 million), growing by 7.3 percent compared to previous year.
  • In 2018, rice took up the largest portion of total food exports, valued at Bt180.116 billion and growing by 17.5 per cent year on year.
  • In 2017, Thailand ranked as the world’s number 14 largest food exporter and shared 2.3 percent of the world’s total export of food. The country ranked world’s number 1 exporter of tuna fish, cassava, and processed pineapple, and also ranked world’s number 2 exporter of rice and sugar.
KEYWORDS: exotic flavors exotic snack flavors Thailand

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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