Company: Krispy Kreme
Introduced: June 2019
Suggested Retail Price: Varies
Product Snapshot: It’s round. It’s glazed. And for the first time in the U.S., it’s FILLED! Introducing a doughnut innovation fans could have only imagined until now – Krispy Kreme’s NEW Original Filled Doughnut.
Delivering a new taste experience for the doughnut-verse, Krispy Kreme’s Original Filled is a whole new interpretation of the brand’s iconic Original Glazed doughnut. Featuring Krispy Kreme’s classic Original Glazed doughnut, the new product is initially offered with a choice of two fillings: Classic Kreme and Chocolate Kreme, providing the perfect bite every time.
“Krispy Kreme was at the launch of Apollo 11, serving fresh doughnuts to Americans witnessing liftoff of this monumental mission. As America prepares to celebrate the 50th anniversary of the moon landing, we want to give our fans a new taste experience that is out of this world. We choose to fill our Original Glazed doughnuts, not because it is easy, but because it is hard (no disrespect intended, JFK). Actually… it’s not hard, it’s melt-in-your-mouth delicious,” said Dave Skena, chief marketing oficer for Krispy Kreme Doughnut Corporation.
Fans can experience the launch of the Original Filled Doughnut for FREE on June 22 (one free doughnut per guest) as Krispy Kreme’s reward to America for meeting the brand’s National Doughnut Day challenge of giving away 1 million free doughnuts. For more information on the Original Filled doughnuts, visit www.krispykreme.com/original-filled.