Company: Krispy Kreme

Introduced: July 2019

Distribution: National

Suggested Retail Price: Varies

Product Snapshot: It’s our birthday, but it’s your party! This year Krispy Kreme is celebrating with the introduction of a new limited-time birthday doughnut available beginning July 15.

Krispy Kreme’s newest Original Filled variety—the Original Filled Birthday Batter Doughnut—is festively filled with birthday cake batter, dipped in strawberry icing and topped with party sprinkles. It will be available for one week only beginning Monday, July 15, as part of Krispy Kreme’s 82nd birthday.

Krispy Kreme fans love to celebrate our birthday. They really make it their party, which is good with us. We’re continuing our birthday tradition of the $1 dozen deal, which is great. But this year for the first time we are filling an Original Glazed doughnut with birthday cake batter … and that’s even better,” said Dave Skena, chief marketing oficer for Krispy Kreme.

Krispy Kreme introduced its new Original Filled Doughnut last month as a fresh interpretation of the brand’s iconic Original Glazed doughnut, initially offered with a choice of Classic Kreme and Chocolate Kreme fillings.