Introduced: July 2019

Distribution: National

Suggested Retail Price: $3.69

Product Snapshot: Late July Snacks is expanding organic, non-GMO popcorn nationwide in a variety of three flavors.

Since 2003, Late July has paved the way in the organic, non-GMO tortilla chip market by creating classic, delicious snacks with real ingredients. Currently a leader in organic, non-GMO corn tortilla chips in the country, it is only natural the brand moves into a new shelf on the snack aisle with the launch of Late July organic popcorn. Through this expansion, Late July aims to assure every future bite of its popcorn evokes the same 'sweet spot of summer' the brand embodies, and everyone loves.

"Stepping in to the organic space with a popcorn line felt like a natural alignment with Late July," says Theresa Miller, business director of Late July. "At Late July, we take great pride in transforming the snack aisle and want to uphold our commitment to organic and Non-GMO ingredients and provide an amazingly delicious option to complement our existing lines."

To create the new product line of popcorn, Late July uses USDA certified organic and non-GMO project verified ingredients. We combine and pop these real ingredients in a simple way to create a classic, crispy popcorn.

Initial flavors within the line include:

• White Cheddar: Organic popcorn with finger-licking white cheddar flavor
• Sea Salt: Organic popcorn seasoned simply with sea salt
• Kettle: Organic popcorn with salty sweet kettle-cooked flavor

All products within the line are certified gluten-free and kosher. Both Sea Salt and Kettle also serve as vegan options.

Late July popcorn is available at retailers nationwide and retails for $3.69.