The new EXBERRY reds range includes shades such as “Vivid Red,”, “Purple Plum,” “Veggie Red” and “Brilliant Pink,” made from fruits and vegetables including carrots, blackcurrants, radishes, blueberries and sweet potatoes. All are suitable for vegetarians and vegans, Kosher parve approved and Halal compliant.

Sonja Scheffler, product manager at GNT, said: “These improved powdered and liquid reds highlight how we are always looking to evolve our EXBERRY Coloring Foods portfolio to deliver optimized appearance and performance at a lower cost without sacrificing quality.”

EXBERRY Coloring Foods are coloring ingredients obtained from fruits, vegetables using gentle, physical processes such as pressing, chopping, filtering and concentrating. The products retain the characteristic properties of the source material and the concentrates are not selectively extracted. Consequently, they are not classed as food additives but foods with coloring properties and, therefore, qualify for cleaner and clearer labeling declarations. Made with GNT’s own innovative processes, they can impart almost any color shade to foods and beverages and are ideally suited for industrial use.

To ensure the highest level of quality and year-round availability, GNT controls the entire EXBERRY supply chain, with cultivation and harvesting monitored by GNT’s agricultural engineers.