John Cavallo, PhD, senior vice president, technology & commercial development, Citromax Group, announced that Citromax has expanded its global reach with the opening of two offices in Shanghai and Singapore, servicing the Asian marketplace.
Shanghai, China-based Citromax Ingredients (Shanghai) Co. Ltd. will service China and the Southeast Asian markets with product offerings including the core Citromax product line of citrus oils and blends, beverage bases, lemon juice, lemon peel, lemon pulp, and flavorings. The office will be responsible for regional sales and marketing, management of both an internal sales staff and select regional distributors, and applications work for beverages and foods, with expertise in developing products with regional appeal. Claire Lin, a seasoned food and beverage professional and native of China with experience in the flavor and ingredients industry at Trilogy Essential Ingredients and Firmenich, will manage the Shanghai office.
The second facility, Citromax Singapore Private Ltd., is a sales office dedicated to the local market with a focus on key food and beverage accounts within Singapore. Capitalizing on the trend of consumer interest in local, authentic flavors, Asia-based Citromax companies will offer local manufacturing and processing of the company’s citrus products, as well as compounded flavors, in the future.
“Citromax is entering the Asian market at an opportune time to showcase our best-in-class offerings already well-known in North and South America,” said Dr. Cavallo. “We are ready to bring our expertise and high-quality products to this growing market and assist food and beverage processors in developing consumer-preferred products.”
With today’s Asian food and beverage markets trending toward the desire and need for authentic, high quality products, citrus flavors are on the rise. This is especially true for the health-conscious Asian population looking to indulge in the best ingredients.