Company: Jack Link’s Beef Jerky
Introduced: January 2020
Suggested Retail Price: Varies
Product Snapshot: Jack Link’s Protein Snacks is using its category leadership to drive growth by bringing new consumers to the category and working with retailers to create new protein destinations throughout the store. From industry health trends to category gaps, Jack Link’s innovation pipeline is focused on products that overcome key barriers for consumers. Through new forms and flavors, Jack Link’s is transforming consumer perception of this category from meat snacks to protein snacks, from an impulse purchase to an everyday staple, and cueing incremental snacking occasions for existing ones.
Jack Link’s Protein Snacks 2020 new products include:
- New Jack Link’s Wild Heat: The hottest flavor in the Jack Link’s portfolio, Wild Heat delivers on the perfect balance between complexity of flavor and heat. Hot flavored meat snacks have seen substantial growth (nearly twice the percentage of total meat snack growth) and offer the opportunity to engage consumers who are partial to adventurous ingredients. Available January.
New Jack Link’s Bar Flavors: Meat bars are growing at 91 percent, led in growth by Jack Link’s, due to product differentiation and the nutritional benefits of meat protein. In addition to adding new flavors to the 100% beef bar set, Jack Link’s will also now offer 100 percent chicken bars:
- 100 percent Beef Bars: An extension of the current category leading Original, Teriyaki and Cracked Pepper meat bars, Jack Link’s has broadened its flavor profile to reach a new segment of consumers who are interested in unique flavor experiences with the introduction of Sweet Habanero and Blackberry Barbecue SKUs. Available in January.
- 100 percent Chicken Bars: Jack Link’s perfectly textured 100 percent Chicken Bars are a familiar format, but cater to consumers who prefer alternatives to beef. Available in Rotisserie Chicken and Spicy Chicken flavors in January 2020.
Source: Jack Link’s