Jay Lang, president of Charkit Chemical Company, announced that effective immediately, Kruti Shah has joined Charkit as technical marketing director. She will report to Panos Yannopoulos, executive vice president of sales. Her role will be to develop and execute a strategic business plan to achieve profitable growth within Charkit’s Personal Care business.

Jay Lang stated, “We are so glad to welcome Kruti to the Charkit team. She brings a unique blend of commercial acumen, marketing expertise and formulation experience to her new role here, where she will be developing greater relationships with our suppliers and customers, differentiating Charkit in the personal care marketplace.”

As part of her new responsibilities, Kruti will identify and recruit new suppliers that complement Charkit’s business. She will partner with the Personal Care team on sales calls to identify new opportunities and support Charkit’s customers with technical expertise, making recommendations for formulation challenges.

Kruti Shah comes to Charkit from Evonik, where she was a global key account manager. Prior to that post, Kruti had a technical marketing position for North America and Latin America at IFF/Lucas Meyer Cosmetics. She began her career in the Research and Development sector at Avon and then L’Oreal.

Kruti is a graduate of Montclair State University, where she earned a Bachelor of Science degree in Biology and a Master of Science degree in Molecular Biology. She is a member of both the New York Society of Cosmetic Chemists and Cosmetic Executive Women.