Company: Kellogg Co.
Introduced: November 2019
Suggested Retail Price: $1.50
Product Snapshot: Just in time for the Thanksgiving season, Pringles is bringing the beloved flavor of Roasted Turkey to Pringles fans nationwide for the first time. After two years of success in the Pringles Thanksgiving Dinner Kit, Pringles insanely accurate Roasted Turkey crisps capture that fresh-out-of-the-oven, roasted turkey flavor that Thanksgiving fans crave this time of year, no basting required.
We all know that nothing is a bigger let down than when you're anticipating a delicious, home-cooked turkey on Thanksgiving and the bird gets ruined. Timed to new Pringles Roasted Turkey crisps hitting shelves coast to coast, the brand is also offering Turkey Insurance that pays out in Pringles Roasted Turkey crisps to prepare for potential turkey disasters.
Beginning at noon Eastern on Wednesday, November 27, Pringles fans living in New York City, Chicago and Los Angeles can Tweet out their past or present horror stories using #Pringles #TurkeyInsuranceEntry for a chance to get a delivery from Pringles. Five lucky fans will also receive a beautiful, golden-roasted prop turkey to complete the Thanksgiving buffet and ensure a perfectly Instagrammable tablescape.
"We said to ourselves, 'If we've managed to capture perfect, fresh-out-of-the-oven Roasted Turkey flavor in a Pringles crisp, and we don't use it to save people from their nasty-out-of-the-oven turkey fails, then who are we?'" said Gareth Maguire, senior director of marketing for Pringles. "After two years of proving the power of a crisp-based feast with the Pringles Thanksgiving Dinner Kit, the time for a full-size Roasted Turkey can and Pringles Turkey Insurance has come."