Company: BFree Foods

Website: BFreeFoods.com

Introduced: November 2019

Distribution: National

Suggested Retail Price: $4.98

Product Snapshot: BFree Foods has announced that its line of gluten-free and wheat-free wraps—including brand new Sweet Wraps for kids—will be available in Walmart stores nationwide. The products were originally launched elsewhere in March 2017.

BFree’s Sweet Potato Wraps, Multigrain Wraps, and Quinoa & Chia Wraps are long-time fan favorites and are perfect canvases for an endless combination of wholesome fillings. Featuring sweet potato, banana, and apple, the new Sweet Wraps especially appeal to kids’ palettes, though there is really no age limit for enjoying them with either sweet or savory fillings such as hummus, veggies, nut butters, jam and fresh fruit.

BFree’s wraps are made from wholesome and non-GMO ingredients. Whether it’s deriving protein and fiber from pea protein, apple fiber and potato fiber or using a unique blend of buckwheat and corn flours, BFree provides great taste and nutrition without compromise.

BFree products do not contain gluten, wheat, dairy, eggs, nuts or soy, making the entire line free from all major allergens—and completely vegan. BFree products are also high fiber and low fat, plus they wrap and roll up ingredients beautifully.

“We are thrilled to now be on the shelves at Walmart and to be able to help more customers ‘live free’ with our delicious products,” says Chloe Twomey, advertising and promotions manager at BFree Foods. “We first introduced the BFree product line to the U.S. in 2018. The response to our wraps, rolls, pitas, bread loaves and bagels has been overwhelmingly positive and has allowed for our rapid expansion to a growing number of retailers across the country.”

The Sweet Potato Wraps, Multigrain Wraps and Quinoa & Chia Wraps will be available in the tortilla aisle in 1,800 Walmart stores, and the new Sweet Wrap will be available in 1,400 Walmart stores. Each package contains six wraps and has an SRP of $4.98. For more information, please visit BFreeFoods.com.