Company: Mikesell's Snack Food Co.


Introduced: October 2020

Distribution: National

Suggested Retail Price: $1.69-$3.29

Product Snapshot: Mikesell’s Snack Food Company is excited to announce two new flavors hitting your local stores. After months of taste testing and interaction with our fans, they are proud to announce the release of Salt & Lime Potato Chips and Pepperoni Pizza Puffcorn. These exciting flavors will be available in your local grocery stores and convenience stores in the Dayton area, as well as online via the Chipper Shipper.

Finding flavors to add to our product lines is a constant focus for the Mikesell’s team! They are always looking for new combinations and classic creations that will enhance the properties of our already premium potato chips and puffcorn. Pepperoni Pizza is a comfort food loved by fans young and old…and when you put that flavor on a puffed corn snack (with no hulls or hard kernels) you get a portable pizza that the whole family will love! The Salt & Lime Chips is a bright, tangy, satisfying combination of sweet and salt that is seriously snackable. This flavor—often found on a corn-based chip—takes on a whole new dimension when paired with a Mikesell’s Original Cut Potato Chip.

“At Mikesell’s it’s all about bringing fans something innovative that’s delicious…and still fits into what they expect from a well-loved product like Mikesell’s Snacks,” said president, Luke Mapp. “We are really excited to have our fans taste these new products and share them with those they care about.” Luke Mapp took the helm at Mikesell’s in March 2020; and is the first president of the company from the Mikesell’s Family in some time.

For the Salt & Lime Chips, SRPs range from $1.69 (2-oz. bag), to $2.39 (6-oz. bag), to $3.29 (9.5-oz. bag). For the Pepperoni Pizza Puffcorn, SRP's are $1.69 for a 2.5-oz. bag, and $2.00 for a 5.5-oz. bag.