Introduced: November 2020
Suggested Retail Price: $2.49
Product Snapshot: FULFIL, the Ireland-based snack bar brand, is excited to introduce its popular vitamin & protein bars to the North American market via ONE Brands. On shelf in November at Circle K stores throughout Arizona and Texas; FULFIL bars contain 15 grams of protein, 1 gram of sugar, 8 vitamins, 3 grams or less net carbs and are available in four decadent flavors: Chocolate Salted Caramel, Chocolate Peanut Caramel, Chocolate Peanut Butter and Chocolate Brownie.
As one of the most successful confectionery launches in Ireland, FULFIL has built a following for providing a sweet candy-like bar that is a good source of protein and has other benefits. With a mission to inspire and encourage people to live an active life and be fueled to live it in a wonderful way, FULFIL is poised to take a bite out of the $9.6 billion dollar bar market. The FULFIL snack bar will now bring active indulgence to American consumers who are looking for a snack to satisfy their sweet tooth with the added benefits of protein, 1g sugar, 3g or less net carbs and vitamins.
“As a leader and expert in the protein bar category, ONE Brands is excited to bring FULFIL to the U.S. market in order to expand our collective reach into the full spectrum of Performance, Nutrition and Better-for-You Snacking,” said David Ziegert, president of ONE Brands. “By leveraging ONE’s extensive distribution network, FULFIL will be able to bring its much-loved indulgent, candy-like protein bars to more consumers.”
FULFIL has experienced phenomenal growth in Ireland and is currently ranked #45 in Ireland’s Top-100 brands. This widespread consumer adoption will help set the stage for a strong market entry when the brand becomes more broadly available as new retail partners are announced throughout 2021.