Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsBars

Runtime launches its nutrition bars in the U.S.

Runtime launches its nutrition bars in the U.S.
January 8, 2021

Company: Runtime

Website: https://us.runtime.gg/

Introduced: January 2021

Distribution: National

Suggested Retail Price: $9.99, $34.90

Product Snapshot: Runtime, the German curator of nutritional bars and meal-replacement shakes, is bringing its chocolate brownie flavored Megabite nutrition bar to the U.S.

The 60g Megabite flavor-packed nutrition bar is made using isomaltulose for balanced energy, BCAA for faster recovery, protein to help build muscle mass, chicory root fiber - which is often called on to replace syrups and other sugar-containing ingredients and Vitamin D to improve the immune system, all essential ingredients if you’re looking for quick fuel in an emergency.

In fact, according to PBS Food's Guide, energy bars are one of 13 foods you need to survive a zombie apocalypse. Or, if you are one of America’s estimated 3.7m “committed” doomsday preppers who are stocking up on nutrition bars for the “Big One,” that might also include surviving a nuclear disaster, a hurricane, an economic meltdown or covidpocalypse.

This is the second launch for Runtime who late last year release its meal replacements Stateside, the only meal replacements on the market that don’t taste as if you’ve vomited in your mouth.

The company has announced the launch of its Megabite bars to coincide with the global surge of preppers continuing to snatching up bulk provisions of nutrition bars on the back of the Covidpocalypse. Whilst we can’t all prep like Elon Musk, who recently revealed himself to be the ultimate doomsday prepper, the rest of us turn to Runtime. 

Runtime’s Megabite bars last for a year and are a great source of energy, protein, fiber, and essential nutrients. The bars are available online now at $9.99 for 3 or $34.90 per box of 12 bars. 

Megabite contains no crystaline fructose or corn syrup. They're also super easy to pack and bring on long trips and don't take up much space in a pantry (or doomsday shelter). They also travel great without disintegrating in your pocket, so if you’re looking for emoji art or gifs made out of crumbs, you’ve come to the wrong place.

Unlike other long-lasting foods, they don’t need to be dipped in water or cooked to be palatable. You just open and eat, delivering you the calories you need to survive.

KEYWORDS: nutritional bars

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

SOI Bakery 2026

State of the Industry 2026: Challenge Accepted

Crumbl kicks off summer with Chocolate Strawberry Cups

Crumbl kicks off summer with Chocolate Strawberry Cups

One releases Reese's layered protein bar

Hershey's releases Reese's layered bar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

July 22, 2026

Speaking Gen Y/Z/Alpha’s Language About Bread

Younger consumers, like their Boomer counterparts, are still reaching for bread when shopping. What they want from those purchases, however, looks very different from previous generations. Producers that understand these shifting preferences can better position both existing products and new launches for success. 

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Several Barebells Orange Creamsicle bars on orange background

    Barebells launches Orange Creamsicle Original Bar in the U.S.

    See More
  • Wicked Foods launches in the U.S. following success in U.K. and Europe

    Wicked Foods launches in the U.S. following success in U.K. and Europe

    See More
  • Cybake celebrates its first year in the U.S. after signing up 23 commercial bakeries

    Cybake celebrates its first year in the U.S. after signing up 23 commercial bakeries

    See More
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing