Barebells has expanded its range with Orange Creamsicle, a limited-edition seasonal flavor. Inspired by classic orange creamsicle ice cream, the new protein bar combines the taste of zesty citrus with a smooth vanilla flavor, wrapped in white chocolate with orange sprinkles, with no added sugar.

Barebells Orange Creamsicle features a soft vanilla-flavored core and a sweet and refreshing, orange-flavored filling, bringing together notes of citrus and cream flavor in a convenient, on-the-go format. With 20 g of protein and no added sugar, it intends to cater to the growing consumer demand for snacks that balance indulgent flavors with protein.

Nostalgic flavor profiles continue to resonate in the protein bar category, as consumers look for familiar taste experiences reimagined for modern routines.

“We wanted to recreate that summery creamsicle moment people remember: creamy, slightly tangy, and refreshing, but in a format that fits modern, on-the-go habits,” says Isa Galvan, Global Brand Manager at Barebells. “It’s a familiar flavor, now with 20 g of protein and no added sugar*.”

Orange Creamsicle joins Barebells’ Original Bar range in the US, which includes flavors such as Cookies & Cream, Coco Caramel Almond, Peanut Butter, Caramel Cashew, and Peanut Butter & Jelly.

The Barebells Original Bar Orange Creamsicle launched exclusively in the US on April 15 and is, for example, available for purchase at Amazon, The Vitamin Shoppe, Kroger, Safeway, and shop.barebells.com.

Related: Barebells debuts Peanut Butter & Jelly Original Bar