Northstar Capital, a provider of junior capital for middle market private equity transactions, is pleased to announce its investment in Rustic Bakery, Inc, a portfolio company of San Francisco Equity Partners (SFEP).

Founded in 2005, Rustic Bakery is a specialty foods company that manufacturers and markets a growing portfolio of organic, hand-rolled sourdough flatbread crackers, crisps, cookies, biscuits, and artisanal products. The Company’s products are high quality, made with organic, non-GMO, clean label locally sourced ingredients and are manufactured at Rustic Bakery’s facility in Petaluma, CA. Rustic Bakery’s products are sold through distributors to retailers in the natural, conventional, and club channels in over 5,000 stores in North America. In addition to Rustic Bakery’s wholesale operations, the Company operates four award winning fast casual cafes in Marin County, CA offering elevated fast casual breakfast and lunch. The company’s highly demanded products have been featured in Super Bowl suites and were even requested by Pope Francis when he toured North America. For more information on Rustic Bakery, please visit

Northstar provided a co-investment to help SFEP finance the transaction. The Northstar team remains committed to partnering with experienced management teams and private equity sponsors to help good companies become even better. Rustic Bakery is the nineteenth platform investment in Fund VII, a $500 million committed parallel fund strategy consisting of Northstar Mezzanine Partners VII L.P. and Northstar Mezzanine Partners SBIC L.P.