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Home » branding

Articles Tagged with ''branding''

SFA new logo

Specialty Food Association rebrand shows commitment to ‘shaping the future of food’

SFA to include buyers, distributors and affiliated businesses in membership.
October 7, 2019

The Specialty Food Association, host of the bi-annual Fancy Food Shows, has undergone a complete rebranding effort.


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Reeses Take5

Reese’s taking over Take5 bar

The Hershey Co.. has long used Reese’s peanut butter in Take5.
Alyse Thompson
Alyse Thompson-Richards
June 19, 2019

Leveraging the strength of the Reese's brand, The Hershey Co. has announced that Reese's is taking over the Take5 bar.


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Smarties product packaging

Smarties co-presidents highlight the new packaging

New packaging includes an update logo.
April 16, 2019
Redesigned packaging features a fresh, modern design.
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consumer reading a label

Disruption 101: How to make brands stand out

Euromonitor white paper outlines strategies for rethinking markets and offering revolutionary products, services.
Alyse Thompson
Alyse Thompson-Richards
April 3, 2019
According to a new white paper from Euromonitor, there are ways to move beyond innovation and into disruption, creating opportunities that didn’t exist before.

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Flavorchem logo

Flavorchem updates logo, brand identity

Company to break ground on new Innovation Center later this year.
March 20, 2019

Flavor and color manufacturer Flavorchem Corporation has debuted a new logo and refreshed its brand identity, symbolizing the company’s commitment to innovation, clean-processing and evolution to better serve its local and global clients. 


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Regal Crown hard candies

Reed's, Regal Crown hard candies

Iconic Candy, LLC, Great Neck, N.Y.
Alyse Thompson
Alyse Thompson-Richards
June 20, 2018
Nostalgic hard candies Reed's and Regal Crown are back on the market.
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FDA vape liquid

Federal agencies target e-cigarette liquid manufacturers using branding similar to kid-friendly products

FDA, FTC issue warning letters to 13 companies under Youth Tobacco Prevention Plan.
Alyse Thompson
Alyse Thompson-Richards
May 2, 2018

The U.S. Food and Drug Administration and the Federal Trade Commission have set their sights on manufacturers, distributors and retailers selling e-cigarette liquid branded to resemble kid-friendly food products such as juice boxes, candy and cookies.


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Wolfgang Confectioners

Wolfgang Candy rebrands as Wolfgang Confectioners

Pennsylvania-based company to focus on co-manufacturing.
Alyse Thompson
Alyse Thompson-Richards
January 17, 2018

Pennsylvania-based Wolfgang Candy has rebranded as Wolfgang Confectioners, marking a shift in focus from producing consumer products to co-manufacturing.


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Nutella cafe

Ferrero to open Nutella Cafe in Chicago

Menu will feature items with and without cocoa hazelnut spread.
Alyse Thompson
Alyse Thompson-Richards
May 17, 2017

Ferrero North America, manufacturer of cocoa hazelnut spread Nutella, will open its first restaurant in Chicago later this month.


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Millennials like store brands — but that's no reason to panic

A recent survey says Millennials favor generic or store brands because of cost, but that doesn't mean you can't win their loyalty.
Abigail Watt
October 14, 2015
Everyone — Millennials included — wants to know what Millennials are thinking.
Read More
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August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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