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Articles Tagged with ''branding''

Report: Bargains lure consumers away from favorite brands

Market Track’s 2015 Shopper Insight Survey reveals timely promotions easily pull shoppers away from stores and brands they’re usually loyal to.

March 18, 2015

Whatever happened to brand loyalty? Well, it’s still there, but will most likely disappear in the face of a well-timed promotion that provides consumers with a bargain.

New Hershey Logo

Hershey Co. unveils new logo, updates corporate brand

Broad makeover of the confectionery leader’s corporate branding includes a new global visual identity.

Crystal Lindell

September 3, 2014

The logo redesign underscores the company’s evolution from a predominantly U.S. chocolate maker to a global confectionery and snack company.

Easter

Brands try to capitalize on Easter holiday

Branding expert recommends that companies hop out of their comfort zone this Easter season.

Crystal Lindell

April 2, 2014

“From a branding perspective, Easter is fast becoming a secular occasion," says Mary Zalla, global president of consumer brands at Landor Associates.

Pearson’s president talks about Bit-O-Honey acquisition

Keller plans to revitalize the 90-year-old brand.

Crystal Lindell

May 1, 2013

“We have this great portfolio of classic, iconic candy brands and we’re getting good at breathing some new life into brands," Keller says.

‘ASR Group’ name unites leading sugar companies

American Sugar Refining Inc. debuts new logo

Jorona Johnson

January 23, 2013

In order to present a single identity to its customers and business partners, American Sugar Refining Inc. has launched a new corporate brand name — ASR Group.

What did 2012 teach us about branding?

Facebook, Obama and Hurricane Sandy provide insight.

Crystal Lindell

January 2, 2013

If 2012 is any indication, new products, local causes, and big data will all be important for brands in 2013.

Dylan’s Candy Bar launches sweet challenge

New York City confectioner hosts promotional contest celebrating National Candy Month

Alyse Thompson-Richards

June 12, 2012

Dylan’s Candy Bar is challenging its customers to “show their wrappers” in honor of National Candy Month.

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Hard candy evolves beyond traditional sweetness

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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