According to a new white paper from Euromonitor, there are ways to move beyond innovation and into disruption, creating opportunities that didn’t exist before.
Company to break ground on new Innovation Center later this year.
March 20, 2019
Flavor and color manufacturer Flavorchem Corporation has debuted a new logo and refreshed its brand identity, symbolizing the company’s commitment to innovation, clean-processing and evolution to better serve its local and global clients.
The U.S. Food and Drug Administration and the Federal Trade Commission have set their sights on manufacturers, distributors and retailers selling e-cigarette liquid branded to resemble kid-friendly food products such as juice boxes, candy and cookies.
Pennsylvania-based Wolfgang Candy has rebranded as Wolfgang Confectioners, marking a shift in focus from producing consumer products to co-manufacturing.
Market Track’s 2015 Shopper Insight Survey reveals timely promotions easily pull shoppers away from stores and brands they’re usually loyal to.
March 18, 2015
Whatever happened to brand loyalty? Well, it’s still there, but will most likely disappear in the face of a well-timed promotion that provides consumers with a bargain.