Company aims for fully traceable cocoa supply chain by 2025.
March 27, 2019
Mars Wrigley Confectionery has taken up new commitments to preserve forests, following last year’s introduction of Cocoa for Generations, the company’s strategy to drive toward a sustainable cocoa supply chain that is fully traceable by 2025.
As shopping continues to evolve, Mars Wrigley Confectionery has found nontraditional retail outlets for its products, calling the new program “Emerging Impulse Platforms.”
The cocoa industry made big promises for sustainable cocoa that mostly come due in 2020, but now that the deadline is just a little more than a year away, many of those companies are shifting the timeline.
Mars Wrigley Confectionery has revamped its American Heritage Chocolate brand to incorporate a more universal exploration of how chocolate is enjoyed and experienced by its consumers.
As consumers demand more information about ingredients and manufacturing processes — and healthier food overall — it may feel like they’re difficult to please. But it appears listening and fine-tuning products and processes can pay off, according to a new report from the American Customer Satisfaction Index