Kellanova kicks into gear with U.S. Soccer snacks The lineup includes LTOs from Cheez-It, Pringles, Pop-Tarts and other brands. SF&WB Staff April 27, 2026 The selection of savory snacks and sweet treats features a range of fun shapes and festive colors to celebrate the 2026 soccer season.Read More
5 Gum unveils flavor-changing innovation The new candy is available in 15-stick packages, with pricing varying by retailer. Candy Industry Staff April 27, 2026 The new candy is the brand's first product that reportedly transforms from a tangy sour kick to layers of berry flavor as you chew.Read More
Fun Friday: Neuro's 'gum is dumb' campaign, Godiva turns 100, Baked by Melissa founder's cookbook Walker's Shortbread puts its Scottie mascot to work for a good cause. Liz Parker Kuhn April 24, 2026 M&M's and WNBA team up to show "It's More Fun Together," with the basketball league choosing to make the brand its Official Chocolate Partner.Read More
Bars category strives for innovation, wellness options Products are now expected to do more than just curb hunger. Liz Parker Kuhn April 21, 2026 Shoppers are taking a more deliberate approach to what satisfies them, and brands are listening and refreshing their lineups.Read More
Twix releases caramel and cookie Bits The new candy is now available at retailers nationwide. Candy Industry Staff April 20, 2026 The brand's new product is a duet of creamy chocolatey caramel taste and crunchy cookie, all in one bite.Read More
Rice Krispies Treats launches Confetti Cake flavor The product includes sprinkles colored from natural sources and a vanilla-flavored drizzle. SF&WB Staff April 15, 2026 The brand's latest innovation invites consumers to treat their inner child with a cake-inspired twist on the classic sweet snack.Read More
Mars, OFI announce collaboration on Ecuador ag practices Both companies are aiming to achieve Net Zero cocoa by 2050. Candy Industry Staff April 15, 2026 This collaboration targets helping reduce the carbon footprint for cocoa in Ecuador while helping increase productivity and enhance farmer resilience.Read More
Cheez-It, basketball star Kon Kneuppel team up for LTO Consumers can grab the two-part snack on April 6 at 9 am EST. SF&WB Staff March 30, 2026 To celebrate his record-breaking rookie season, the limited-edition bundle features his two favorite flavors from the brand: White Cheddar and Extra Toasty.Read More
Pop-Tarts answers consumer demand with Stuffed variety The snacks include 50% more filling compared to the brand's regular pastries. SF&WB Staff March 26, 2026 Available in three flavors, the extra-large variety arrives on shelves this April.Read More
Edible Arrangements, Mars partner on candy bouquets The spring and summer collection LTO features M&M's and Skittles. Candy Industry Staff March 13, 2026 The colorful candies aim to create a vibrant foundation for each bouquet, the brand says.Read More