The new hire will have end-to-end accountability for the company's U.S. commercial business, leading execution across its full snacking portfolio of confection, salty, and protein.
The promoted employee joined the company in Germany in 1996 as an in-house lawyer and has since held senior leadership positions in procurement, sales, and more.
The role includes responsibility for leading the brand's U.S.-based business, including overall performance, commercial and financial execution, manufacturing, and supply chain management.
A nearly 30-year industry veteran, the hire joins the company from FrieslandCampina where he was global business and digital solutions officer and a member of the executive team.