Loacker USA taps new head of South region sales
Matt Thomas brings more than two decades of experience in F&B to the role.
Loacker, the U.S. division of the family-owned Italian wafer and confectionery company, announced the appointment of Matt Thomas as head of South region sales. In this role, Thomas will lead sales efforts across the Southeastern U.S. and oversee several key retail partnerships as the company continues to expand its presence in the U.S. market.
Thomas joins Loacker with more than two decades of experience in the food and beverage industry, reportedly bringing a track record of territory expansion, account management, distributor leadership, and revenue growth. Throughout his career, he has held sales leadership positions across both established and emerging beverage and snack brands, helping drive business growth across grocery, convenience, and specialty retail channels.
"We are thrilled to welcome Matt to the Loacker team," says TJ Rooney, president of Loacker USA. "His extensive experience across the food and beverage landscape, deep retailer relationships and passion for building brands make him an excellent addition to our organization. As we continue to grow our business throughout the South region, Matt's leadership will play an important role in strengthening our retail partnerships and accelerating growth."
Most recently, Thomas served as director of key accounts East at Icelandic Glacial Water, where he managed key retailers, distributors, and broker networks across the East Coast. Prior to that, he held leadership roles with Our Home, Bauducco, Pretzel Crisps, and Activate Drinks. Earlier in his career, Thomas helped support the growth of Red Bull in the Charlotte and South Carolina markets, building a strong foundation in beverage sales and distribution. Throughout his career, he has worked closely with leading retailers and industry partners, consistently delivering growth through strategic partnerships and market expansion initiatives, Loacker says.
"I am excited to join Loacker and contribute to the continued growth of such an iconic and respected brand," says Thomas. "Loacker's commitment to quality, craftsmanship, and innovation has helped build a loyal consumer following around the world. I look forward to working alongside the team and our retail partners to expand the brand's presence and bring Loacker products to even more consumers throughout the South region."
As head of South region sales, Thomas will serve as the primary Loacker contact for key accounts including Food Lion, Harris Teeter, The Fresh Market, Lowe's Foods/MDI, Food City, and Piggly Wiggly.
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