Mars, Incorporated, a family-owned producers of snacks, candy, and more, announced the appointment of Kemal Cetin as global chief digital and information officer (CDIO) for its snacking business, effective August 3.  

Cetin will report to Andrew Clarke, global president of Mars Snacking and sit on the Mars Snacking Leadership Team and the Mars Digital Technologies Leadership Team.  

In this role, Cetin will be responsible for leading the company's digital, data, and technology agenda to accelerate business growth. He will drive the next phase of the organization's digital ambitions—advancing capabilities that enhance customer and associate experiences and unlock new opportunities for innovation across the business. 

Clarke says, "I'm delighted to welcome Kemal to Mars Snacking. His experience leading digital transformation and helping organizations grow makes him the right leader at an important moment for our business. As we continue bringing together the newly acquired Kellanova brands, Kemal will play a key role in helping us move faster, make better decisions, and build for the future." 

A nearly 30-year industry veteran, Cetin joins Mars from FrieslandCampina where he was global business and digital solutions officer and a member of the executive team. Prior to FrieslandCampina, he was with various global FMCG companies across the U.S., UK, and Europe including Diageo, Coca Cola Enterprises, and Whirlpool. Cetin has international experience and proven success in driving digital technology innovation, business agility, and transformation in global companies, Mars says.

On joining Mars, Cetin says, "I am honored to join Mars Snacking as its new chief digital and information officer. Mars has a rich history of innovation and transformation to accelerate business growth. Together, we will advance the use of digital technologies, data, analytics, and AI capabilities to drive sustainable growth and create lasting value for our consumers, customers, and associates."  

Mars is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.