Vandemoortele USA, a provider of frozen bakery products for the foodservice, retail, and c-store industries, has announced the appointment of Curt Coolidge as its new general manager. Coolidge succeeds Thierry Schmitz, who is transitioning to a new leadership position at Vandemoortele’s headquarters in Ghent, Belgium.

Coolidge joins Vandemoortele USA as a seasoned commercial and general management leader, reportedly bringing over 20 years of experience in the U.S. In-Store Bakery sector. He has held GM roles in both private equity-owned and strategic bakery platforms, most recently at Sara Lee Frozen Bakery LLC. 

As GM of Vandemoortele USA, Coolidge will oversee the company's North American commercial strategy, growth initiatives, and operations. He will focus on accelerating North American expansion through acquisition management, growth of the brand's BakeUp portfolio, and the scaling of Vandemoortele's core categories, including Lanterna and Patisserie Du Chef premium desserts.

"I am honored to step into the role of general manager at such an exciting point for Vandemoortele USA," says Curt Coolidge. "The team has established Vandemoortele as a trusted partner for premium frozen bakery goods in North America. I look forward to working closely with our partners and manufacturing facilities to bring even more innovation and value to our customers." 

Outgoing GM Thierry Schmitz leaves U.S. operations in a strong position, having expanded Vandemoortele's commercial presence and overseen key milestones during his tenure, including the company's landmark partnership and the acquisition of a majority stake in New Jersey-based Banneton Bakery.

“Leading the U.S. business has been an incredibly rewarding chapter,” says Schmitz. “I am immensely proud of what our team has achieved together. I know the division is in exceptional hands with Curt, and I look forward to supporting Vandemoortele’s global growth in my new role in Belgium."

Related: Vandemoortele expands its frozen bakery innovation