Articles Tagged with ''seasonal candy''

“From a branding perspective, Easter is fast becoming a secular occasion," says Mary Zalla, global president of consumer brands at Landor Associates.

The ad features a traditional night-before-Christmas scene, but with a quirky twist.

“Trick or treat, give me something chocolate to eat.” That’s what nearly three-fourths (72 percent) of Americans are saying this Halloween.

With a festive assortment of gingerbread snowmen, Mr. and Mrs. Claus and delightful penguin truffles, Moonstruck captures the holiday spirit in sweet chocolate form.

When it comes to Valentine’s Day, a majority of Americans want chocolate.

“The husband and wives are going to do a $40 box of chocolates and flowers,” explains Rob Auerbach . “We’re going more for the impulse purchase. The ‘I’m going to get my professor in college this, or my neighbor or my friend that. It’s not the heavy-duty romantic.”

Despite a very short Easter season in 2013, with just 44 days between Valentine's Day and Easter, overall candy sales were up for the season.

Apparently, most advertisers promote their Valentine’s Day items the week of the big day.

Mom's been especially amazing this past year, as I’ve endured some health issues over the last few months. Always willing to make the two-hour drive to see me on a moment’s notice, no questions asked. When she arrives, my mom even claims she actually enjoys doing my laundry, washing my dishes, and vacuuming.

The back-to-school shopping season doesn't exactly bring to mind visions of sugar plums and chocolate.