The Hershey Company has released the Hershey’s Kisses Kissmas collection for the holiday season. The limited edition, holiday-themed foils will be available in four varieties to get chocolate lovers in the holiday spirit:
Hershey’s new Cookie Layer Crunch bars deliver a fun and delicious surprise by combining the classic chocolate that consumers love with the crunch they desire.
The announcement, made Wednesday at Barclays Global Consumer Staples Conference, comes a week after the Illinois-based snack and confectionery giant halted discussions with The Hershey Co. about acquiring the company.
So, here’s a spoiler alert… I really don’t know who is contemplating acquiring The Hershey Co. or, even more to the point, whether it ever will be acquired.
As transparency becomes an increasingly important staple of the food industry, companies like The Hershey Co. are turning to digital platforms to spread information. To that end, Hershey has been heavily involved in the development of the newly-launched SmartLabel platform.
Hershey claims its Candy Experience can increase confectionery profits by 25 percent, and the company hopes more retailers will take advantage of the program.