Back in February 2016, Mars made an announcement that it would remove all artificial colors from its human food products by about 2021. It’s been three years since then, and the commitment is still a work in progress, Mars says.
Market expected to grow by 6.5 percent over the next decade.
March 20, 2019
Growing demand for foods with natural ingredients is expected to push the global natural food colors market to exceed $14 billion in 2028, according to new data from Persistence Market Research.
Americans aren't the only ones confused about how “natural” can and should apply to food. New research from Mintel shows our neighbors to the north might be struggling with it, too.
The global food colors market is expected to hit $3.75 billion in 2022, according to a new report by India-based market research firm Markets and Markets.
And as more and more major companies are pledging to stop using artificial colors in their products, the message is clear: The push for a cleaner label extends to the ingredients used to create the visual aesthetics of the products as well.
Spicy, savory and contrasting remain flavor favorites in the baked goods and snack categories, while reds and all-natural colors are tops for adding visual appeal.