A nearly 30-year industry veteran, the hire joins the company from FrieslandCampina where he was global business and digital solutions officer and a member of the executive team.
The new hire is a former UFC featherweight title contender, two-time All-American wrestler, and a recognized name in the hunting and fishing community.
The new hire is joining the fast-growing sour gummy brand to scale on the heels of the company’s new product releases and Whole Foods Market expansion.