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The retail expansion marks the debut of the brand's redesigned Snack Mates packaging, unifying its kid-friendly and adult offerings under one cohesive brand identity.

The product is available now at Target and Kroger, and will launch at Sprouts, Whole Foods, and on Amazon later this summer.

The family-owned Texas producer is bringing a fully traceable, American-made option to the growing protein snack category.

The new product is crafted without added sugar, nitrates, nitrites, MSG, or artificial preservatives.

Lineup includes the company's first-ever chicken product, Oven-Roasted Chicken Mini Sticks.

For the first time, the snack has been reimagined in the shape of the real fruit that powers it, offering a visual nod to the simple, organic ingredients inside, the brand says.

The company is introducing a range of new fruit snacks made with no colors from artificial sources.

The launch marks the fourth addition to the lineup since its 2025 debut, joining Buffalo Style and Ranch, Mango and Jalapeno, and Smoked Original and Teriyaki.

What started as a home-grown operation launched in a tiny basement is now a national, award-winning food business.

The product is marinated with Guinness 0.0 and finished through a proprietary slow-cooking process.