General Mills taps into trends with new fruit snacks
Gushers, Fruit by the Foot, and Fruit Roll-Ups add to their lineups.
From viral sour challenges to sweet-and-spicy snack hacks trending across TikTok, consumers have been remixing their favorite fruit snacks, and now General Mills is giving them exactly what they’ve been looking for, the company says.
Leading the lineup, Gushers Super Sour and Gushers Sweet & Fiery are making their candy aisle debut, with additional offerings from Gushers, Fruit by the Foot and Fruit Roll-Ups.
New Gushers products include:
- Gushers Super Sour: Blueberry grape, mixed berry and raspberry lemonade flavors, made with no colors from artificial sources
- Gushers Sweet & Fiery: The fruity flavors of hot mango and spicy watermelon, plus a spicy kick in Gushers’ signature juicy center taps into growing demand for “swicy” (sweet and spicy) flavor combinations. Reimagined from its 2010s debut, this version turns up the heat for a spicier experience in the candy aisle made with no colors from artificial sources, the brand says.
- Gushers Lemonade Mix: A mix of pink lemonade, limeade, blue raspberry lemonade, and cherry limeade flavors reportedly delivering a tangy-sweet burst—made with no colors from artificial sources and inspired by the classic, refreshing drink.
Other fruit snacks being released:
- Fruit by the Foot Splitz: The taste of peach and blueberry in a dual-flavor, pull-apart roll. Consumers can twist, mix, or enjoy each flavor on its own for a customizable snack experience that is made with no colors from artificial sources.
- Fruit Roll-Ups Rainbow Sherbet: A trio of raspberry, lemon, and orange creamsicle flavors made with no colors from artificial sources in a single roll inspired by the frozen treat.
These new options give consumers more ways to get creative with their snacks, whether they’re going all-in on sour, turning up the heat, or combining different flavors to create something entirely new, says General Mills.
“Gushers has always been about not taking ourselves too seriously and letting fans have fun with their snacks,” says Ryan Eick, business unit director for Fruit Snacks at General Mills. “We’re seeing people look for snacks they can experiment with, and they’re creating their own sweet, sour, and spicy mashups. With Gushers Super Sour and Sweet & Fiery, along with new options across our other fruit snacks brands, we’re giving them the bolder flavors they are looking for.”
Gushers Super Sour and Gushers Sweet & Fiery are available in the candy aisle at Target, and additional varieties from Gushers, Fruit by the Foot, and Fruit Roll-Ups are available at major retailers nationwide.
General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
