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The U.S. population continues to adapt to life after COVID’s arrival.

For the past several years, the baking industry has faced a long list of serious, ongoing challenges. 

For the past several years, the baking industry has faced a long list of serious, ongoing challenges.

Sure, times have been rough in the past several years. However, despite that fact—or perhaps, thanks to consumers looking to relieve stress through sweet treats, because of it—numbers in various categories of bakery desserts have largely given producers reasons to celebrate.

For the past several years, the baking industry has faced a long list of serious, ongoing challenges. 

As family and friends more frequently gather in person for parties, dinners, and other social settings, it follows that sales of buns and rolls might increase, because such baked items often are invited to the table. 

As recovery from the pandemic continues, U.S. consumers are slowly making their way back to the real world—which includes dining out at restaurants with friends and family and grabbing lunch at fast-food and quick-serve eateries near the office.

Americans of a certain age likely associate bakery snacks with lunchboxes, unwrapped and enjoyed at school, near the tail end of their midday meal. 

Despite snack mixes and nuts being known for having many “on-the-go” options, during the pandemic—when consumers have been staying home more—they have still been flocking to the category.