Bakers and snack manufacturers can now include concentrated fruit pieces with authentic provenance in their products, thanks to Taura Natural Ingredients’ latest innovation.
As better-for-you sentiments integrate themselves into the snack and bakery landscape, manufacturers have begun to offer more downsized options that make portion control easier to grasp.
Consumer demand for nutritional bars continues to climb. Success for this flourishing category going forward will rely on manufacturers’ continued understanding of trends driving sales.
The alliance means the two companies will jointly market new concentrated FruitWorx inclusions, made from Welch's Concord Grape Juice and Puree, in USA and north Asia.