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Home » Topics » Trends

Trends
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This image displays a collection of ingredients and finished baked goods, including cupcakes, pastries, fresh fruit, jams, and baking tools.

Fruits offer benefits beyond flavoring baked goods and snacks

Consumers are drawn to such items for health gains, clean-label appeal, and more.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 17, 2026

When looking for treats in the bakery section or snack aisle, consumers frequently fancy fruits in the mix.


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Photos of various private-label products in a display

PLMA announces dates for 2026 Private Label Trade Show

The store-brands showcase is scheduled November 15‒17 in Chicagoland.
SF&WB Staff
April 16, 2026

With private-label baked goods, snacks, and other items continuing to draw consumer attention, the show will highlight solutions across industries.


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Selection of Cravings by Chrissy baking mixes

CEO reveals what it takes to grow a star-powered brand

The leader helping elevate Chrissy Teigen’s baking mix line shares her story.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 16, 2026

Known for her modeling work, acting career, and her marriage to a famous singer, Chrissy Teigen also is behind the Cravings by Chrissy line of baking mixes.


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Image promoting "Dough DUO" featuring a stack of bagels and a donut with a Peeps bunny, alongside logos for Siegel's Bagelmania and Pinkbox Doughnuts.

Pinkbox Doughnuts, Siegel’s Bagelmania out to build a baking empire

Under the Amazing Brands umbrella, the restaurants are gaining a following.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 15, 2026

One restaurant offers fun and flavorful sweet goods, the other, fresh-baked deli classics; both are growing in popularity with consumers.


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Granola square on blue background

BFY producers aim to deliver to ‘no compromise’ consumers

A leader from better-for-you brand MadeGood shares insights on what snackers want.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 14, 2026

The demand for baked goods and snacks that meet health goals while also offering appealing taste continues to surge.


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Grocery store aisles

U.S. private-label sales reach $330B: Circana

PL products now hold a 24% value share within food, beverage aisles.
SF&WB Staff
April 8, 2026

The company says private-label innovation remains a critical growth engine, with retailers focusing on sustainable sourcing, wellness-oriented products, and premium offerings.


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Cargill wins BIG Artificial Intelligence Excellence award

Cargill wins BIG Artificial Intelligence Excellence award

The honor highlights the snack and bakery ingredient supplier's use of AI.
SF&WB Staff
April 3, 2026

The company was recognized for advancing artificial intelligence across the global food system, from farm to fork.


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Woman taking pizza out of oven

Retail pizza heats up at home

BFY formats are proving convenience and nutrition can share the same slice.
Bob Garrison
March 26, 2026

From restaurant-born frozen baked goods to protein-packed specialty crusts, brands are blending authenticity, texture, and bold mashups to win pizza night.


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IFT FIRST opens registration for 2026 conference

IFT FIRST opens registration for 2026 conference

New this year, all scientific programming will take place directly in the Expo Hall.
SF&WB Staff
March 24, 2026

The org's annual celebration of food research, science, and technology will be held July 12–15 at McCormick Place in Chicago.


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Pile of freshly baked pretzels

Consumers keep picking pretzels at snack time

Compared to overall sales of salty snacks, the category is performing ahead of the pack.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 20, 2026

Here’s a twist—pretzel sales pulled in $42.5 billion in sales last year, outperforming the intake of the rest of the savory snack category.


Read More
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