Diego Norris, CMO of Gimme Seaweed, has 20+ years of experience in CPG marketing at top brands like General Mills, Nestle, Red Bull, and The Campbell Soup Company.
Processing aides are ingredients typically used in small quantities, but they can have a big impact on the functional properties in snack and bakery products. Emulsifiers and enzymes are two examples of such ingredients.
The puffed and extruded snacks category is having a great year: all of its subcategories are up from the same time period last year, per Circana data, and consumers are returning to gatherings where snacks like Cheetos, Funyuns, and other snacks are omnipresent.