Bakery Products

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The latest innovation brings more whole grains, more fiber, and two new flavors to the brand's lineup.

The frozen offering aims to recreate the taste and mouthfeel of classic bagel breakfast sandwiches.

The bar uses real freeze-dried raspberries for its jelly center.

According to the ingredients expert, producers are having fun with creative takes on traditional flavors, global influences, and other concepts.

An expert from the 114-year-old brand shares insights into the creation of Oreo Zero Sugar, launching in original and Double Stuf versions.

Strawberry Strudel and Apple Turnover are designed to deliver flavors of fresh-from-the-bakery pastries, the company says.

The four all-new treats are inspired by the tastes and comforts people crave during seasons, the brand says.

This launch is part of Sprouts’ Innovation Program, a 90-day test-and-learn platform that gives emerging brands the opportunity to showcase new products and gather customer feedback for potential permanent shelf placement.

The launch brings renewed excitement to a long-standing favorite in a fun, portable format, the brand notes.

Between inflation, surging materials costs, tariffs, and other factors at play, U.S. are feeling the pinch of surging prices. The Bureau of Labor Statistics reports in its Consumer Price Index for September 2025 that most of the consumer-forward price categories tracked by the agency had increased over the previous 12 months, up about 3% overall.