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Nutri-Grain introduces crunchy variety

The bars will arrive at select retailers this month, with nationwide rollout by spring.

Kellanova's Nutri-Grain brand is introducing Nutri-Grain Crunchy, a new bar that is part of the evolution in the brand's ongoing refresh—pairing upgraded nutrition and a new look with flavor profiles and a snack experience consumers have been craving, it says.

Consumer demand for purposeful nutrition continues to rise, especially around fiber, a nutrient most Americans don't get enough of. According to a 2024 report from the USDA, the average American consumes about half of the recommended daily fiber intake, revealing an opportunity for foods that support everyday wellness in simple, approachable ways.

"Our goal with Nutri-Grain Crunchy was to bring something new to the aisle without losing what people already love about the brand," says Eileen Flaherty-Yao, senior director, brand marketing at Mars. "It's a fresh expression of Nutri-Grain's hard-working goodness—a crisp, flavorful bar designed to support the small but meaningful moments that carry people through the day."

Each bar contains at least 23 g of whole grains and is made with blend of oats, barley, buckwheat, rye, and quinoa. The bars are also made with no high fructose corn syrup or artificial flavors or colors.

Nutri-Grain Crunchy is debuting in two flavors—Chocolate Chip Chia and Honey Oat Flax—each crafted to bring a distinct taste experience to the lineup, the brand notes. Chocolate Chip Chia delivers a chocolate-studded bite with subtle nuttiness from chia seeds, while Honey Oat Flax blends warm honey and whole grains with the earthy crunch of flax.

Nutri-Grain Crunchy will arrive at select retailers this month at $4.49 per 10-count box, with national availability rolling out through spring 2026.

Kellanova is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.