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The parent company of Old Wisconsin is introducing a new advertising campaign and bigger meat snack.

The SuperFlex will be demonstrated daily from September 29 through October 1 in booth SU-26023 at the Las Vegas Convention Center.

The new hire also previously worked for TerraVia and Udi's Gluten Free.

The robotic depalletizer and palletizer can complement and completely automate packing lines from empty to full bags, aiming to enhance productivity and safety for customers.

The gift will support student innovation and technical education at the nation’s first packaging school.

Christie Crouch joins the company as VP of marketing for snacking and entertaining, and Paul Peil has been promoted to the role of VP of marketing for fresh and ready meats.

Looking at departments, store brand dollar sales for the 52 weeks ending June 15 increased in seven of nine sections, led by refrigerated, which was up 13%.

The partnership will focus on the corn supply chain shared by companies in Iowa, where Cargill sources from local farmers, producing ingredients used in some of PepsiCo’s products.

The rapid-pitch competition, showcasing product innovations in the early stages, featured six startups from the popular Startup Pavilion competing for the grand prize in the finale.

A growing consumer awareness for feeding the microbiome is fueling new product innovation with the snack.