Articles by SF&WB Staff

The natural bakery comfort food brand continues to expand distribution at HEB, Costco, and Whole Foods Market.

The portfolio includes newly introduced and differentiated offerings tailored to the needs of snack and bakery foodservice operators and manufacturers. 

The lineup of meat snacks is an extension of the partnership forged between the company and Frito-Lay in 2023.

Most recently, the hire served as SVP and general manager in the accelerator division of Mars Snacking and was a key member of the division’s integration team.

Fruit snack Froobies and protein crisp CronchClub use the company's proprietary food processing technology, and aim to unlock cleaner labels and better nutrition.

The new offerings are launching in the brand's top U.S. formats, Quadratini and Classic Wafers, bringing a fresh, fruity twist to its lineup, it notes.

The popcorn is available in Sweet & Salty and Toffee & Sea Salt flavors, and the chips in Spicy Jalapeño and Southwestern Queso.

Mocha Latte and Sprinkled Donut flavors aim to deliver a thin, crispy twist on the beverage brand's classics.

The company is accelerating its national expansion in 2026, fueled by category growth, expanded retail distribution, and two new product innovations. 

In his position, he will be responsible for operations, including production, technology, supply chain management, quality, raw material, health, safety, and environmental protection, as well as sustainability.