ASR Group Professional to debut at Expo West
The portfolio aims to unify the company's expertise under one cohesive brand identity.
ASR Group, whose family of companies comprise the world’s largest refiner and marketer of cane sugar, will introduce ASR Group Professional at Natural Products Expo West, March 3-6 in Anaheim. ASR Group Professional unifies the company’s expertise, resources, and broad product portfolio under one cohesive brand identity designed to serve the needs of customers across the foodservice and food, beverage, and pharmaceutical manufacturing industries.
“ASR Group Professional was created to better serve customers who are navigating increasingly complex sourcing, supply chain, and sustainability challenges,” says Rob Sproull, senior vice president of sales, marketing and new product development. “By focusing exclusively on the B2B market, reducing channel complexity, and leveraging our extensive manufacturing and distribution footprint, ASR Group Professional provides customers with easy, efficient means to engage with our comprehensive product and solution set and achieve their unique business objectives.”
Expo West will mark the first public appearance of ASR Group Professional. At booth 423, attendees can explore a range of solutions from its portfolio, including newly introduced and differentiated offerings tailored to the needs of foodservice operators and manufacturers.
The exhibit will feature Tellus Elite, a fiber-based packaging line engineered for food companies that require durability and oil- and grease-resistance comparable to single-use plastic or foam. Tellus Elite products are made in the U.S. using domestic and imported renewable plant fibers. Key features include freezer, microwave, and oven safety, no added per- and polyfluoroalkyl substances (PFAS), and a more sustainable alternative to petroleum-based plastics. The initial launch includes bowls and trays. Tellus’ commitment to sustainability also extends to its office building, the company says, which is LEED Silver-certified and powered by a solar panel array atop the Tellus plant.
Complementing this sustainable packaging, ASR Group Professional will also feature Florida Crystals Regenerative Organic Certified (ROC) products, sourced from the only ROC-certified sugarcane farm in the U.S. Florida Crystals’ regenerative practices aim to improve soil health and reduce carbon in the air.
Related: Herza introduces organic chocolate pieces for bakery
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