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Loacker to debut strawberry wafers at Expo West

The treat is made with natural flavors and colors, and contains no seed oils.

Loacker, the Italian family company known for its light, crispy wafers, patisseries and chocolates, is debuting its new Strawberry-filled Quadratini and Classic Wafers at Natural Products Expo West 2026.

Strawberry is one of the leading flavors in sweet snacks, but Loacker waited to introduce it until the brand could meet its exacting standards for taste, quality, and ingredient sourcing, it says. All varieties are Non-GMO Project Verified, made with no added flavors or colors, and contain no seed oils. The new Strawberry offerings are launching in Loacker’s top U.S. formats, Quadratini and Classic Wafers, bringing a fresh, fruity twist to the brand’s lineup, it notes.

“To celebrate the launch, we’re excited to introduce fans to the perfect balance of light, crispy wafers and authentic strawberry cream,” says TJ Rooney, president of U.S. at Loacker. “Expo West is a great opportunity to share our heritage, commitment to quality and passion for flavor with both longtime fans and new audiences.”

To mark the launch, Loacker’s brand partner, Italian-American chef Giada De Laurentiis, will appear at the brand’s North Hall booth (#N1902) on March 4 from 1–2:30 pm, with additional product sampling taking place at Loacker’s tent in the Grand Plaza from 2:30-3 pm.