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NBA player Christ Paul with Good Eat'n snack display at Walmart

NBA hoopster scores with flavorful BFY snack brand

The CEO of the athlete’s growing company discusses its innovations and growth.

Jenni Spinner

August 26, 2025

Chris Paul’s on-the-court achievements include league-leading statistics, MVP honors, and two Olympic gold medals.

NBA star Boban Marjanović heads to college in new Goldfish campaign

Goldfish, Boban partner to give ten lucky students an XL, Boban-sized bag of Goldfish.

September 13, 2023

Goldfish and Boban Marjanovic's new college campaign offers fans the chance to win an XL bag of their favorite snack.

Goldfish, NBA release Boban Marjanović ad spot

Brand partners with Boban for the second time.

February 20, 2023

Goldfish is once again partnering with Boban Marjanović for an epic drop—and it’s not a pair of sneakers.

OREO brings custom cookies to the NBA with partnership

OREO, NBA partner on custom cookies through OREOiD

Each cookie features a team logo, colors, sprinkle designs.

February 7, 2023

After the partnership debut in 2021, the OREO brand and NBA are teaming up again to offer unique cookies for fans of all 30 NBA teams through OREOiD.

Ruffles Cheddar and Sour Cream chips with LeBron James

Ruffles and LeBron James debut new Flamin' Hot Cheddar and Sour Cream chips

January 31, 2022

The new Flamin' Hot product will start heating up the chip aisle nationwide in February 2022.

Totino's debuts partnership with NBA 2K

November 3, 2021

Go-to gaming snack brand Totino's teams up with NBA 2K to provide fans limited-time bonus MyTEAM content.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways: