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Here are some of the trends Managing Editor Alyse Thompson saw while attending the ECRM Everyday and Summer Seasonal candy planning session in New Orleans.
Although not quite as popular as chocolate, chewy candy still commanded close to $3.3 billion in dollar sales in the 52 weeks ending March 20, 2016, according to IRI, a Chicago-based market research firm.
As parents carefully ration their children’s haul of Halloween candy during the coming weeks, they may miss a subtle shift that’s occurred in the treats pile: better-for-you sweets.
Perhaps one of the best traits the chocolate bar industry has to offer is its maintenance of old favorites, coupled with innovative and exciting new flavors that give even the bravest of taste buds a run for their money.
When Impact Confections was looking into launching new versions of their popular sour flavors, they knew exactly which segment they wanted to tap into - chewy candy.