Items Tagged with 'Halloween candy data'

No other treat captured more share of online demand during the month of October last year than candy corn, an indicator of what the market is likely to look like this year.

The report features insights about the top candy picks state-by-state, what's uniquely popular in different regions, how many people plan to trick-or-treat and pass out candy this year, and much more. 

The Halloween season is an integral component of the American economy, driving about $6 billion in confectionery retail sales each year.

As Americans struggle with a tough economy and throttle back discretionary spending, Halloween candy purchases are getting chopped.

Candy corn is one of the most iconic – albeit divisive – Halloween treats, and the Brach’s brand has revealed the 20 states that consume it most.

Numerator has launched a Candy Tracker to monitor omnichannel sales trends, promotional activity, and advertising for both seasonal and non-seasonal candy.

Mars Wrigley, in partnership with Shipt, has released a list of every state’s favorite Mars Wrigley Halloween candy. 

Data from the National Retail Federation show Halloween participation won’t completely duplicate past years, but many U.S. consumers will find ways to enjoy the sweet and spooky holiday.

Reese’s Peanut Butter Cups are America’s favorite Halloween candy, according to a new survey by New Jersey-based Monmouth University.

New consumer spending data from the National Retail Federation and Prosper Insights & Analytics project retailers will have another “boo-tiful” Halloween season.