Made with the company's signature crispy wafers and a strawberry cream filling, the new variety aims to bring a fruit-forward twist to one of the its most popular products, it says.
The two new chilled treats mark a new format for the brand, including a Dubai-style version inspired by the flavor craze that has built a devoted following among the brand's patrons.
The new offerings are launching in the brand's top U.S. formats, Quadratini and Classic Wafers, bringing a fresh, fruity twist to its lineup, it notes.
In recognition of National Breast Cancer Awareness Month, FitCrunch has released a limited-time Strawberry Strudel protein bar. The company will also donate a minimum of $75,000 to Susan G. Komen.