The potato chips category is fiercely competitive, but products offering adventurous flavors, BFY benefits, and other stand-out qualities can connect with consumers.
Although the puffed and extruded snacks category suffered a slight loss in sales last year, it’s not going anywhere anytime soon: Cheetos, BFY snacks, and other varieties are ubiquitous in American pantries.
Chips made out of potatoes are a well-known household staple, especially while watching sporting events at home. The category has been shaking things up, though, with the release of new formats, flavors, and proteins.