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Uncrustables launches LTO PB&J flavor

The brand's Peanut Butter & Mixed Berry Spread Sandwiches will be available in May.

J.M. Smucker's Uncrustables is introducing the brand’s first-ever limited-edition flavor, Smucker's Uncrustables Peanut Butter & Mixed Berry Spread Sandwiches. The new addition to the lineup marks another milestone for the brand, it says.

Debuting nationwide at select retailers this summer, the flavor innovation features Uncrustables soft bread, creamy peanut butter, and a sweet mixed berry spread, made with a blend of strawberries and blueberries.

Peanut Butter & Mixed Berry Spread Sandwiches can go straight from the freezer to the beach bag, carry-on, or poolside cooler, the brand says.

While this is the first limited-edition PB&J from the brand, it won’t be the last. Uncrustables will reveal a second limited-edition offering in late 2025.

"Last fall, we introduced the brand's first new PB&J flavor in a decade with Uncrustables Peanut Butter & Raspberry Spread Sandwiches. The overwhelmingly positive reception from both new and loyal Uncrustables fans reflected the clear demand for new flavor innovations," says Chris Achenbach, director of brand strategy at the J.M. Smucker Co. "To deliver on the desire for even more ways to enjoy Uncrustables, we will be launching two limited-edition flavors in 2025. We’re thrilled for consumers to enjoy the Peanut Butter & Mixed Berry Spread sandwiches and excited to share our next flavor innovation later this year."

The limited-edition flavor is joining Uncrustables existing lineup, which includes Grape, Strawberry, Honey, Chocolate Flavored Hazelnut, and Raspberry, along with Reduced Sugar Grape and Strawberry. All Uncrustables feature bread baked fresh in the U.S. with no high-fructose corn syrup, artificial sweeteners, or colors.

Found in the freezer aisle, Uncrustables Peanut Butter & Mixed Berry Spread Sandwiches will be available at select retailers in 4-count boxes starting in May, while supplies last. For nutritional details and to track retailer availability, visit SmuckersUncrustables.com for more information.

The J.M. Smucker Co. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.