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Home » Keywords: » ube

Items Tagged with 'ube'

ARTICLES

Three Oh So Easy baking mixes on colored backgrounds

Oh So Easy bakes in flavors from around the world

The immigrant-founded company shines a spotlight on innovative culinary talents.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 16, 2026

The brand has three products incorporating ingredients and tastes not commonly represented in U.S. baking aisles.


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King's Hawaiian introduces Ube Coconut Sweet Rolls

King's Hawaiian reintroduces Ube Coconut Sweet Rolls

The rollout comes on the heels of a successful LTO debut in June 2025.
SF&WB Staff
April 8, 2026

The product reportedly blends sweetness and pillowy texture with the taste of ube, a purple yam originating in the Philippines that's widely used in desserts and baked goods.


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gourmet chocolate generic

OSF Flavors reveals candy trends to watch

Asian street foods, Latin American fusion to drive flavor in 2026.
Lis Parker
Liz Parker Kuhn
November 18, 2025

Consumer data from OSF's intelligence shows a 25% rise in multicultural flavor interest on TikTok.


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The Pastry Kit debuts gift subscription box

The Pastry Kit debuts gift subscription box

The bakery company aims to deliver monthly baking projects for kids.
SF&WB Staff
July 21, 2025

Each monthly kit comes with pre-measured, all necessary dry ingredients and step-by-step instructions for recipes like ube blondies, milk tea scones, cheesy garlic knots, and brown butter banana cupcakes.


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A-Sha introduces Hello Kitty Mochi Pancake Mix

A-Sha introduces Hello Kitty Mochi Pancake Mix

The breakfast item is made with a gluten-free rice flour base.
SF&WB Staff
June 3, 2025

By adding eggs, milk, and oil to the pancake mix, consumers can create pancakes for a breakfast experience at home. 


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Last Crumb introduces ube cookie flavor.jpg

Last Crumb introduces ube cookie flavor

The high-end bakery’s Ooh Baby cookie draws upon a co-founder’s Filipino heritage.
SF&WB Staff
September 30, 2024

The new cookie, available starting October 1, features the sweet taste and vibrant purple flavor of the namesake sweet potato.


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Birch Benders introduces Ube Mochi Pancake Mix

Birch Benders introduces Ube Mochi Pancake Mix

The gluten-free, vegan mix only requires water.
Lis Parker
Liz Parker Kuhn
July 18, 2024

Birch Benders Ube Mochi Pancake & Waffle Mix uses purple yams, known as ube in the Philippines, to make purple pancakes and waffles with a sweet flavor that is both gluten-free and naturally vegan


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T. Hasegawa: Ube will reign as the Flavor of the Year for 2024

T. Hasegawa: Ube will reign as the Flavor of the Year for 2024

The supplier predicts the bright purple Asian yam will impact snack, bakery, and other foods.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 12, 2023

The supplier predicts the bright purple Asian yam will impact snack, bakery, and other foods.


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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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