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Industry NewsPuffs/Extruded Snacks

Little Bellies launches at Kroger nationwide

Four varieties of the brand's Pick-Me Sticks snacks will be available at the retailer.

By SF&WB Staff
Little Bellies launches at Kroger nationwide

Courtesy of Little Bellies

July 9, 2025

Little Bellies, the baby and toddler brand known for its certified organic, age-and-stage appropriate snacks, has announced its debut into Kroger stores nationwide. This inaugural product offering represents one of many benchmarks for Little Bellies’ U.S. expansion, bringing developmentally focused, wholesome snacking options to families across the country. 

The partnership introduces four flavors of the brand’s Pick-Me Sticks to Kroger shelves, introducing subtle flavors for babies at 7+ and 10+ months supporting natural progression through key developmental milestones including motor skills, taste development, and independent feeding. The 7+ month Pick-Me Sticks aim to help little ones safely develop palmar grasp with a puffed organic corn base, while the 10+ month Yogurt variation advances to an older age and stage, introducing a multigrain base and yogurt for exposure to new tastes and textures.  

“This Kroger partnership represents a pivotal milestone in our journey to bring better snacking options to families,” says Clive Sher, co-founder and managing director of Little Bellies. “We created this brand to make parents’ lives easier and snack time more enjoyable. Now, Kroger shoppers nationwide can use our snacks to easily introduce their little ones to new textures and flavors—no compromises, just simple ingredients you can feel good about.” 

The following Little Bellies products will be available at participating Kroger locations and online: 

  • Organic Strawberry Pick-Me Sticks (for babies 7+ months; recently a Good Housekeeping awards winner)
  • Organic Sweet Potato Pick-Me Sticks (for babies 7+ months) 
  • Organic Berry Yogurt Pick-Me Sticks (for babies 10+ months) 
  • Organic Mango Yogurt Pick-Me Sticks (for babies 10+ months)  

This latest retail expansion follows Little Bellies' product expansion at Target, Walmart, and other retailers earlier this year.


Related: Good Housekeeping reveals Best Snack Awards winners

KEYWORDS: baby snacks Children's snacks expansion Kroger

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